role: writer

The Cheesecake Factory wanted to drive awareness around the fact that all of their menu items are made entirely from scratch. So we went behind the scenes to shadow their chefs and learn for ourselves how they pull this off. This article drove 237k views, 57% of which came from people organically sharing the link on social platforms.

Photography: Lauren Zaser

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“Close by, another plate comes to life — stalks of asparagus carefully crossed like treasure map markers on chicken breast and topped with melted mozzarella and a fresh mushroom sauce: the Chicken Madeira.”
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“For instance, it takes two cooks about 10 minutes to pluck enough fragrant leaves from bouquets of cilantro for just one signature dressing. As stems are carefully separated, the air brims with earthiness, and a large bowl brims with lush herbs.”