Role: concept/copy

To promote the Citi® Double Cash card (the "Card That Says What It Means"), Citi® teamed up with BuzzFeed to create more honest versions of traditional greeting cards. Altogether we produced three series of cards for major seasonal events, with the initial holiday launch driving 1.2M views. The two subsequent launches for Valentine's Day and Mother's Day drove 850K and 1.1M views respectively.

Design: Victoria Reyes & Dan Blaushild

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