Role: concept/copy
To align with Verizon's messaging that "Better Matters," we created a series of cat-less cat GIFs to show just what a difference it makes when you remove the best part of something.
Photography: Aubree Lennon
Hmmm. Something feels off.
Remember when that pudgy cat jumped into a cardboard box? Gah. Doesn't have quite the same effect anymore.
No cat crouching behind this houseplant...
This would have been a great place for a cat to take a nap. If there were a cat around.
You know what? This just isn’t working.