role: CONCEPT/Copy
The Ask Hanna Anything (AHA!) campaign was a collaboration between the Policygenius Brand and Content teams, designed to highlight newly-licensed CFP® Hanna Horvath as one of the many Policygenius experts available to offer clients personal finance guidance. This campaign consisted of ten pieces of content published over the course of two weeks across Policygenius’ primary organic social channels (including the company’s first-ever TikTok). Custom templates, assets, stickers, and logos created by the Design team helped create a cohesive campaign that stood out in social feeds while remaining consistent with our Brand guidelines.
Design: Anna Konson
