Creative Director: Andrew Cushing
WRITERs/Producers: Dan Toy, Emily Clements, And Jasmin sandal
PHOTOGRAPHer: sarah stone
Breathless Resorts wanted to drive awareness of their Riviera Cancun location, with a focus on reaching younger audiences who may be seeking travel opportunities. Through the production of two personal essays, we outlined narratives that stressed the benefits of Breathless’ all-inclusive packages. These longform pieces of experiential content used descriptive copy and compelling custom photography to highlight how a Breathless vacation allows visitors to escape from everyday stress and alleviate “millennial burnout.”
“Robe on, phone locked away, I did the unthinkable: absolutely nothing. No talking. No social media distractions. No work. Nada. I just lay there in silence.”
“Sunbathing observers cheered us on as we finished off floating in a circle, hands clasped and cores clenched with other participants laughing along like some sort of goofy, D-level water ballet team.”
