Producers: ANDREW CUSHING, Ben Cahn, kristin Rossi
director: dee robertson
Animation: Tyler Naugle
Kia wanted to highlight the ease of the car shopping experience through their site while specifically driving awareness of the Rio. So we came up with a straightforward concept that playfully outlined the simple steps one might take to make a significant purchase feel less daunting. At the same time, we also integrated animated elements to call out key features of the car.
