role: concept/copy
While analyzing Policygenius reviews on sites like Trustpilot and Google, I discovered clients often love their experience with the product so much that they go out of their way to compliment Policygenius agents by name. Drawing from this insight, I developed a campaign to bring attention to those agents, the geniuses who consistently go above and beyond to help clients get covered (a.k.a The sixth star in every 5-star Policygenius review).
Design: Meredith Simonds