role: copy
Policygenius wanted to create a brand campaign honoring those who are caring for kids and aging relatives at the same time (some call it the “sandwich generation”). I wrote this spot to provide reassurance that — in spite of the unique pressures of their situation — securing financial protection with life insurance isn’t out of reach.
Design: Nastia Kobzarenko, Anna Konson, Meredith Simonds, Michael Gray, Phil Blackowl
Copy: Christina Valenziano & Laura Reineke