role: copy
Policygenius wanted to create a brand campaign that highlighted how the company helps customers own the shopping and buying process from first search to final savings. I wrote this spot to emphasize how the marketplace — and supporting educational content published by Policygenius experts — makes it easier for people to find the life insurance they’re searching for.
Design: Anna Konson, Meredith Simonds, Michael Gray, Phil Blackowl
Copy: Laura Reineke